TRANSLOGROÑO has been offering freight transport services since the mid-1960s (1964), when Julio Gutiérrez, together with a partner, bought his first truck, a Pegaso 200 model, with which he personally carried out transport services all over Spain, with the help of a second driver.
After two years of intense activity, and with the arrival of a second partner in the company, the transport agency TRANSPORTES RIOJA was founded.
These were years of important economic growth in the country as a whole. This meant a growing need for transport of all kinds of goods, among the most important of which were coal, raw materials and food products from the countryside and construction materials, all demanded in large amounts by new town planning projects which allowed cities to expand, Under these circumstances, and with a philosophy based on an absolute vocation for customer service, TRANSPORTES RIOJA became consolidated, expanding its transport services at the end of the 1960s (1969) with the acquisition of three trucks made by Barreiros for transporting all kinds of goods around the country.
A few years later, the company Transportes La Logroñesa, an agency which offered a periodic courier service to Madrid, was bought. From that moment, the company was known as RIOJA LA LOGROÑESA, S.A.