{"id":1588,"date":"2021-04-14T14:21:23","date_gmt":"2021-04-14T14:21:23","guid":{"rendered":"http:\/\/www.translo.es\/de-logrono-a-esparta-la-nueva-imagen-de-translogrono\/"},"modified":"2021-05-18T10:03:04","modified_gmt":"2021-05-18T10:03:04","slug":"de-logrono-a-sparte-la-nouvelle-image-de-translogrono","status":"publish","type":"post","link":"https:\/\/www.translo.es\/fr\/de-logrono-a-sparte-la-nouvelle-image-de-translogrono\/","title":{"rendered":"De Logro\u00f1o \u00e0 Sparte, la nouvelle image de TRANSLOGRO\u00d1O"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column dfd_column_responsive_enable=\u00a0\u00bbdfd-column-responsive-enable\u00a0\u00bb col_shadow=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb col_shadow_hover=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb responsive_styles=\u00a0\u00bbpadding_left_tablet:25|padding_right_tablet:25|padding_left_mobile:25|padding_right_mobile:25&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Au fil du 2020, \u00e0 TRANSLOGRO\u00d1O nous avons \u00e9t\u00e9 immerg\u00e9s dans un proc\u00e8s de changement et am\u00e9lioration continuel, abordant, parmi d\u00b4autres projets, la r\u00e9novation de notre logotype.<\/p>\n<p>Le proc\u00e8s de cr\u00e9ation du logotype commen\u00e7a avec la r\u00e9alisation de<strong> deux dynamiques de group<\/strong>e avec des actuels clients de l\u00b4entreprise confi\u00e9e \u00e0\u00a0 Antonio Valdivia Consultores S.L\u00a0 dans lesquelles nous constations que les valeurs que nos clients identifient avec notre entreprise sont les suivantes:[\/vc_column_text][\/vc_column][\/vc_row][vc_row dfd_row_config=\u00a0\u00bbfull_width_content\u00a0\u00bb][vc_column][dfd_spacer screen_wide_spacer_size=\u00a0\u00bb60&Prime; screen_normal_resolution=\u00a0\u00bb1024&Prime; screen_tablet_resolution=\u00a0\u00bb800&Prime; screen_mobile_resolution=\u00a0\u00bb480&Prime;][dfd_single_image image=\u00a0\u00bb1680&Prime;][dfd_spacer screen_wide_spacer_size=\u00a0\u00bb60&Prime; screen_normal_resolution=\u00a0\u00bb1024&Prime; screen_tablet_resolution=\u00a0\u00bb800&Prime; screen_mobile_resolution=\u00a0\u00bb480&Prime;][\/vc_column][\/vc_row][vc_row][vc_column dfd_column_responsive_enable=\u00a0\u00bbdfd-column-responsive-enable\u00a0\u00bb col_shadow=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb col_shadow_hover=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb responsive_styles=\u00a0\u00bbpadding_left_tablet:25|padding_right_tablet:25|padding_left_mobile:25|padding_right_mobile:25&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">La pr\u00e9misse principale \u00e9tait la cr\u00e9ation d\u00b4une nouvelle <strong>image graphique de marque<\/strong>, adapt\u00e9e aux temps actuels, focalis\u00e9e vers notre march\u00e9 cible, qu\u00b4ils permettent <strong>transmettre les valeurs de notre entreprise.<\/strong><\/p>\n<p style=\"text-align: justify;\">Pour ce proc\u00e8s de cr\u00e9ation de la nouvelle identit\u00e9 corporative, nous comptons avec la collaboration de l\u00b4<a href=\"https:\/\/www.leitmotivmedia.com\" target=\"_blank\" rel=\"noopener\">agence de marketing LEITMOTIV<\/a><strong>, <\/strong>entreprise avec laquelle nous avons d\u00e9velopp\u00e9 aussi la r\u00e9novation de notre site web.<\/p>\n<p style=\"text-align: justify;\">Comme point de d\u00e9part, nous d\u00e9veloppons un <strong>briefing de design<\/strong>, un guide des exigences que la nouvelle identit\u00e9 devait incorporer:<\/p>\n<p style=\"text-align: justify;\">1. Nous sommes une entreprise familiale, avec plus de 50 ans de trajectoire, consacr\u00e9e principalement au <strong>transport et la logistique<\/strong>.<\/p>\n<p style=\"text-align: justify;\">2. Les services que nous offrons s\u00b4inscrivent dans le segment du <strong>transport de valeur ajout\u00e9e.<\/strong><\/p>\n<p style=\"text-align: justify;\">3. Il doit recueillir et transmettre les <strong>valeurs de marque<\/strong> comme\u00a0:<\/p>\n<ul>\n<li><strong>FIABILIT\u00c9:<\/strong><br \/>\nNous arrivons \u00e0 destination en temps voulu. Jamais nous ne sommes en retard. Nous sommes m\u00e9thodiques dans notre service.<\/li>\n<li><strong>ENGAGEMENT:<\/strong><br \/>\nNous respectons les engagements pris (un engagement est une promesse) , nous nous engageons avec le service et nous nous n\u00b4arr\u00eatons pas jusqu\u00b4\u00e0 arriver \u00e0 l&rsquo;objectif pact\u00e9 avec le client.<\/li>\n<li><strong>TRANSPARENCE:<\/strong><br \/>\nSi nous pouvons nous le faisons et si non, nous informons clairement le client (d\u00fb \u00e0 une question de dates, disponibilit\u00e9, etc.) offrant des solutions alternatives.<\/li>\n<li><strong>AUTRES VALEURS:<\/strong><br \/>\nS\u00e9curit\u00e9, confidentialit\u00e9, environnement et RSC.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][dfd_single_image image=\u00a0\u00bb1691&Prime;][\/vc_column][\/vc_row][vc_row][vc_column dfd_column_responsive_enable=\u00a0\u00bbdfd-column-responsive-enable\u00a0\u00bb col_shadow=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb col_shadow_hover=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb responsive_styles=\u00a0\u00bbpadding_left_tablet:25|padding_right_tablet:25|padding_left_mobile:25|padding_right_mobile:25&Prime;][vc_column_text]<\/p>\n<p class=\"Default\" style=\"text-align: justify;\">Nous travaillons dans plusieurs id\u00e9es pour la cr\u00e9ation de symboles que recueillent nos valeurs de marque jusqu\u00b4\u00e0 arriver \u00e0 l\u00b4id\u00e9e de l\u00b4<strong>spartan<\/strong> comme <strong><em>un compagnon fid\u00e8le, s\u00fbr, digne de confiance<\/em><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row dfd_row_config=\u00a0\u00bbfull_width_content\u00a0\u00bb][vc_column][dfd_spacer screen_wide_spacer_size=\u00a0\u00bb60&Prime; screen_normal_resolution=\u00a0\u00bb1024&Prime; screen_tablet_resolution=\u00a0\u00bb800&Prime; screen_mobile_resolution=\u00a0\u00bb480&Prime;][dfd_single_image image=\u00a0\u00bb1683&Prime;][dfd_spacer screen_wide_spacer_size=\u00a0\u00bb60&Prime; screen_normal_resolution=\u00a0\u00bb1024&Prime; screen_tablet_resolution=\u00a0\u00bb800&Prime; screen_mobile_resolution=\u00a0\u00bb480&Prime;][\/vc_column][\/vc_row][vc_row][vc_column dfd_column_responsive_enable=\u00a0\u00bbdfd-column-responsive-enable\u00a0\u00bb col_shadow=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb col_shadow_hover=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb responsive_styles=\u00a0\u00bbpadding_left_tablet:25|padding_right_tablet:25|padding_left_mobile:25|padding_right_mobile:25&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Nous avons cr\u00e9\u00e9 un symbole \u00e0 partir d\u00b4un casque hotlite, \u00e0 travers une simplification graphique qui reprend l\u00b4initial \u00ab\u00a0T\u00a0\u00bb de notre nom comme \u00e9l\u00e9ment de composition. Son panache rouge apporte le dynamisme que notre marque \u00e0 besoin et en plus elle est orient\u00e9e vers la droite en position d\u00b4avance, de future.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column col_shadow=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb col_shadow_hover=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb][dfd_spacer screen_wide_spacer_size=\u00a0\u00bb60&Prime; screen_normal_resolution=\u00a0\u00bb1024&Prime; screen_tablet_resolution=\u00a0\u00bb800&Prime; screen_mobile_resolution=\u00a0\u00bb480&Prime;][dfd_single_image image_size=\u00a0\u00bbcustom\u00a0\u00bb image_width=\u00a0\u00bb480&Prime; image_height=\u00a0\u00bb150&Prime; image=\u00a0\u00bb1697&Prime;][dfd_spacer screen_wide_spacer_size=\u00a0\u00bb60&Prime; screen_normal_resolution=\u00a0\u00bb1024&Prime; screen_tablet_resolution=\u00a0\u00bb800&Prime; screen_mobile_resolution=\u00a0\u00bb480&Prime;][\/vc_column][\/vc_row][vc_row][vc_column dfd_column_responsive_enable=\u00a0\u00bbdfd-column-responsive-enable\u00a0\u00bb col_shadow=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb col_shadow_hover=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb responsive_styles=\u00a0\u00bbpadding_left_tablet:25|padding_right_tablet:25|padding_left_mobile:25|padding_right_mobile:25&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Aussi nous avons opt\u00e9 pour une l\u00e9g\u00e8re actualisation autant typographique comme de couleurs, conservant la couleur rouge de notre marque originale et rempla\u00e7ant le noir par un ton bleu marine, cr\u00e9ant une vision plus fraiche et aimable.<\/p>\n<p>[\/vc_column_text][dfd_spacer screen_wide_spacer_size=\u00a0\u00bb60&Prime; screen_normal_resolution=\u00a0\u00bb1024&Prime; screen_tablet_resolution=\u00a0\u00bb800&Prime; screen_mobile_resolution=\u00a0\u00bb480&Prime;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column dfd_column_responsive_enable=\u00a0\u00bbdfd-column-responsive-enable\u00a0\u00bb col_shadow=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb col_shadow_hover=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb responsive_styles=\u00a0\u00bbpadding_left_tablet:25|padding_right_tablet:25|padding_left_mobile:25|padding_right_mobile:25&Prime;][vc_column_text] Au fil du 2020, \u00e0 TRANSLOGRO\u00d1O nous avons \u00e9t\u00e9 immerg\u00e9s dans un proc\u00e8s de changement et am\u00e9lioration continuel, abordant, parmi d\u00b4autres projets, la r\u00e9novation de<\/p>\n","protected":false},"author":1,"featured_media":1207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trans-logrono-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Logro\u00f1o \u00e0 Sparte, la nouvelle image de TRANSLOGRO\u00d1O<\/title>\n<meta name=\"description\" content=\"TRANSLOGRO\u00d1O a renouvel\u00e9 son logo et son identit\u00e9 d&#039;entreprise, cr\u00e9ant un logo actuel en phase avec les valeurs de la marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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