{"id":1298,"date":"2021-04-14T14:21:23","date_gmt":"2021-04-14T14:21:23","guid":{"rendered":"http:\/\/www.translo.es\/de-logrono-a-esparta-la-nueva-imagen-de-translogrono\/"},"modified":"2021-05-18T11:26:50","modified_gmt":"2021-05-18T11:26:50","slug":"from-logrono-to-sparta-the-new-image-of-translogrono","status":"publish","type":"post","link":"https:\/\/www.translo.es\/en\/from-logrono-to-sparta-the-new-image-of-translogrono\/","title":{"rendered":"From Logro\u00f1o to Sparta, the new image of TRANSLOGRO\u00d1O"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column dfd_column_responsive_enable=&#8221;dfd-column-responsive-enable&#8221; col_shadow=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; col_shadow_hover=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; responsive_styles=&#8221;padding_left_tablet:25|padding_right_tablet:25|padding_left_mobile:25|padding_right_mobile:25&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Over the course of 2020, we at TRANSLOGRO\u00d1O were immersed in a process of change and continuous improvement, with one of the projects being the renewal of our logo.<\/p>\n<p>The process of creating the new logo began with the realization of<strong> two focus group with clients<\/strong> of the company in charge of Antonio Valdivia Consultores S.L., in which we found the values that our clients identify with our company are the following:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][dfd_single_image image=&#8221;1454&#8243;][\/vc_column][\/vc_row][vc_row][vc_column dfd_column_responsive_enable=&#8221;dfd-column-responsive-enable&#8221; col_shadow=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; col_shadow_hover=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; responsive_styles=&#8221;padding_left_tablet:25|padding_right_tablet:25|padding_left_mobile:25|padding_right_mobile:25&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">The main premise was to create a new <strong>graphical brand image<\/strong>, adapted to the new times, focussed on our target market, and <strong>conveying our company&#8217;s values.<\/strong><\/p>\n<p style=\"text-align: justify;\">For this corporate identity creation process, we used the services of the <a href=\"https:\/\/www.leitmotivmedia.com\/\" target=\"_blank\" rel=\"noopener\">LEITMOTIV marketing agency<\/a>, the company we also worked with on renewing our website.<\/p>\n<p style=\"text-align: justify;\">As a starting point, we developed a <strong>design briefing<\/strong>, a guide to the requirements the new identity had to express:<\/p>\n<p>1. We are a family business, in existence for over 50 years, dedicated principally to <strong>transport and logistics<\/strong>.<\/p>\n<p>2. Our services fit into the <strong>added value transport<\/strong>.<\/p>\n<p>3. <strong>Brand values<\/strong> such as the following must be included and conveyed:<\/p>\n<ul>\n<li><strong>RELIABILITY:<\/strong><br \/>\nWe get there on time. We are never late. We are methodical in our service.<\/li>\n<li><strong>COMMITMENT:<\/strong><br \/>\nWe stick to our agreements (our word is our bond), we are committed to the service and we never stop until we have reached the objective agreed with the customer.<\/li>\n<li><strong>TRANSPARENCY:<\/strong><br \/>\nIf we can do it we will, and if not, we explain why (dates, unavailability, etc.) clearly to the customer, offering alternative solutions.<\/li>\n<li><strong>OTHER VALUES:<\/strong><br \/>\nSafety, confidentiality, environment and CSR.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row dfd_row_config=&#8221;full_width_content&#8221;][vc_column][dfd_spacer screen_wide_spacer_size=&#8221;60&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][dfd_single_image image=&#8221;1451&#8243;][dfd_spacer screen_wide_spacer_size=&#8221;60&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][\/vc_column][\/vc_row][vc_row][vc_column dfd_column_responsive_enable=&#8221;dfd-column-responsive-enable&#8221; col_shadow=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; col_shadow_hover=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; responsive_styles=&#8221;padding_left_tablet:25|padding_right_tablet:25|padding_left_mobile:25|padding_right_mobile:25&#8243;][vc_column_text]<\/p>\n<p class=\"Default\" style=\"text-align: justify;\">We played with different ideas to create symbols that capture our brand values until we came up with the idea of the <b>Spartan<\/b> as a <strong><em>loyal, assured, reliable and trustworthy companion.<\/em><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row dfd_row_config=&#8221;full_width_content&#8221;][vc_column][dfd_spacer screen_wide_spacer_size=&#8221;60&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][dfd_single_image image=&#8221;1457&#8243;][dfd_spacer screen_wide_spacer_size=&#8221;60&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][\/vc_column][\/vc_row][vc_row][vc_column dfd_column_responsive_enable=&#8221;dfd-column-responsive-enable&#8221; col_shadow=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; col_shadow_hover=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; responsive_styles=&#8221;padding_left_tablet:25|padding_right_tablet:25|padding_left_mobile:25|padding_right_mobile:25&#8243;][vc_column_text]<\/p>\n<p class=\"Default\" style=\"text-align: justify;\">We created a symbol starting from the <b>hoplite helmet<\/b>, with a graphical simplification that includes the initial \u201cT\u201d of our name as an element in the composition. Its red plume brings the dynamism our brand requires, and it points to the right to indicate progress and the future.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column col_shadow=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; col_shadow_hover=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221;][dfd_spacer screen_wide_spacer_size=&#8221;60&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][dfd_single_image image_size=&#8221;custom&#8221; image_width=&#8221;480&#8243; image_height=&#8221;150&#8243; image=&#8221;1448&#8243;][dfd_spacer screen_wide_spacer_size=&#8221;60&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][\/vc_column][\/vc_row][vc_row][vc_column dfd_column_responsive_enable=&#8221;dfd-column-responsive-enable&#8221; col_shadow=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; col_shadow_hover=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; responsive_styles=&#8221;padding_left_tablet:25|padding_right_tablet:25|padding_left_mobile:25|padding_right_mobile:25&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">We also opted for a minor update to both the font and colours, retaining our original brand&#8217;s red, but replacing the black by a sea blue tone, creating a fresher and friendlier image.<\/p>\n<p>[\/vc_column_text][dfd_spacer screen_wide_spacer_size=&#8221;60&#8243; screen_normal_resolution=&#8221;1024&#8243; 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